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I very much enjoyed the lecture by Chip Kidd and discovering Chip Kidd Book Cover Designs first hand. I think meeting these inspiring artists is a great opportunity as a student at Farmingdale, as well as a designer.
Chip Kidd has created a life as a designer for himself which is what I am trying to do for myself. Anyone that has the wisdom that he does to do that, is someone I cant help but aspire too.
While I was listening I wrote down a few little notes only because those certain combination of words caught my attention. I wrote down in bubble letters “Get Ahead, Type Directors Club, Judge This, Go!, Form Follows Function, and Bitch I don’t know your life.”
Chip Kidd’s designed many book covers for the Type Directors Club manual. He had an idea to use clippings of interesting sayings and quotes from the newspapers such as the New York Times.
He would simple highlight a T, D, and C with blue red and green. The reader would read the saying and laugh and figure out what the T, D and C stood for. The clipping that made me write down “Get Ahead” was “To get ahead is a bitch.”
Chip doesn’t only work on designing book covers, he also is an author. Judge This is the title of his new book. One that I actually plan on reading in the future. Go! is a children’s book he was asked to write.
Chips task was the write a book for children that describes what graphic design is. During the lecture he showed various spreads of the book. I thought it was interesting how text heavy it was considering it was for children. I wasn’t sure what grade level book it was.
However he completed the task of describing what graphic design was. I got to thinking what I would have thought if I read that book when I was younger; way before I decided to pursue a career in design. I have been into all things art ever since I was a little girl. But I have to admit that I wasn’t thinking about form, color, positive, and negative space, etc. like he was describing them.
I would like to believe I just knew these things subconsciously and now I’m in school to in a sense perfect my skills. One of the pages in his book Go! read “Form Follows Function.” The way to visually describe that, Chip had a hand and a fork. Which just makes sense.
Chip’s closing story actually had me laughing. It was his story to explain how he came across his new mantra. He was waiting in line at KTF and the guy in front of him ordered three twenty one piece chicken buckets. The cashier asked if it was to stay or to go and the customer questioned how and why he would stay to eat 63 pieces of chicken himself. Thats when the cashier replied, “Bitch I don’t know your life.” That too just makes perfect sense.
My friend Geraldine posing for a picture for Chip Kidd, which he put on his twitter. He was impressed by the way Gerry set up the gallery of his work.*
Chip Kidd Book Cover Designs