Clever Guerilla Marketing Ideas

Guerilla Marketing Ideas by Frank Anselmo

Frank is an alumnus-turned instructor at the School of Visual Arts, where he founded the Unconventional Advertising Program.

Since the class’s year of inception in 2006, SVA has consistently been the single more awarded advertising school in the world.

For his teaching efforts, Anselmo was honored by Graphis with the first Platinum Instructor Award.

Frank’s greatest inspiration is family and living in New York City. Frank hates people who talk about themselves, so he hired someone to write this.

Guerilla Marketing Ideas by Frank Anselmo Logo

It is Clear That Frank Finds Inspiration in His Guerilla Marketing Ideas.

This can be defined as: Innovative, unconventional, and low-cost marketing techniques. This aims for maximum exposure for an idea.

On Franks website is samples from his Unconventional series. (If your into web design, I recommend you check out his clever website) Anyways, here are a few sample works and the awards they received…

Guerilla Marketing Ideas by Frank Anselmo Guinness
GUINNESS “PINT MATCHBOOK” GUERILLA MARKETING IDEA

AWARDS: One Show Gold Pencil, Clios Gold, Art Directors Club Silver, D&AD, Young Guns, Communication Arts


 

Guerilla Marketing Ideas by Frank Anselmo BRING YOUR KIDS TO WORK DAY “MONITORS”
BRING YOUR KIDS TO WORK DAY MONITORS GUERILLA MARKETING IDEA

Everyone came into work to find their computers vandalized. Acetate sheets with crayon scribbles were custom-fitted to monitors. Security unlocked every office the night before to execute the stunt.

AWARDS: The One Show, Clios Bronze, The Art Directors Club, Communication Arts 


 

Guerilla Marketing Ideas by Frank Anselmo Milky WayMILKY WAY SUPERMARKET CHECK-OUT GUERILLA MARKETING IDEA

Shoppers were treated to a moving demonstration of a Milky Way bar’s stretchy caramel. The “Milky” half was affixed to the metal portion, while the caramel & “Way” half was printed on the conveyor belt.

AWARDS: The Art Directors Club, Graphis Advertising, Communication Arts


 

Guerilla Marketing Ideas by Frank Anselmo Think
SCHOOL OF VISUAL ARTS THINK GUERILLA MARKETING IDEA

Creative thinkers such as Stefan Sagmeister, Paula Scher and Milton Glaser teach classes at the School of Visual Arts. This campaign reflects the tradition by encouraging people everywhere to “Think” while also giving them a place to write their thoughts.
AWARDS: The Art Directors Club, Graphis Advertising, Communication Arts


 

 

Guerilla Marketing Ideas by Frank Anselmo Looseleaf Think SVA LOOSE-LEAF BIKE-RACK GUERILLA MARKETING IDEA

Pedestrians are inspired to see the world from a different perspective to remind them that creativity can happen anywhere and everywhere. Loose-leaf notebook pages made of heavy-duty 3M Anti-Slip vinyl were affixed on sidewalks beneath bike-racks.
AWARDS: The One Show, Graphis Design Gold, ADC Young Guns Winner, Communication Arts


 

Guerilla Marketing Ideas by Frank Anselmo Push the Envelope
SCHOOL OF VISUAL ARTS PUSH THE ENVELOPE GUERILLA MARKETING IDEA

Images of envelopes with custom-engraved steel push-plates were installed on the school’s doors.
The School of Visual Arts students literally “Pushed The Envelope” when entering and exiting.
AWARDS: Communication Arts, Clios, Graphis Design Gold


 

 

Guerilla Marketing Ideas by Frank Anselmo Poster Light  K & S DENTAL CARE LIGHT POSTER GUERILLA MARKETING IDEA

These posters were die-cut to exclude the teeth and affixed over ceiling lights in dental office rooms. The light shining though depicts bright, healthy teeth.
AWARDS: Graphis Advertising Annual


 

My advertising professor brought Frank’s guerilla marketing ideas to our class’ attention. I appreciate Franks work because of how clever it is.

Many many advertisers try to use guerilla marketing ideas to highlight a company in a unconventional way.

However it doesn’t work to the highest potential unless the final piece is clever and makes the viewer think.

the author

My name is Jen and I am 21 years old, living in Long Island. Im currently going to school for Graphic Design because art is my main passion. I spend much of my time searching the web for intriguing artwork. If you are an artist and want me to write an article about your work, visit the contact page and send me an email. I would love to hear from you!

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