Advertising & Branding – The Rally Dog

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This project was intended to develop a branding for a new dog toy company. The name of the company is The Rally Dog. The Rally Dog produces environmentally friendly dog toy products that are guaranteed the best for your dog.


The first step in the process was creating a mood board to establish the feeling and expression of the company.

Next was establishing the name and logo of the company. With the logo comes the main colors and typeface that will be carried throughout the company.

logo variations

What products do the Rally Dog brand sell?


All Dog products from the signature Rally Ball to the Rally Bed. All products will be named “The Rally…”

Rally Ball Magazine Mockup

Rally DOG Magazine Mockup

rally dog Billboard

Point of purchase

THe Rally DOg Mockup Bag


the author

My name is Jen and I am 21 years old, living in Long Island. Im currently going to school for Graphic Design because art is my main passion. I spend much of my time searching the web for intriguing artwork. If you are an artist and want me to write an article about your work, visit the contact page and send me an email. I would love to hear from you!