Swing Studio- Package Design & Brand Identity

In honor of creating my first packaging design, Ive decided to look more into finding other inspiring studio design work. Ever since I started school 3 years ago I knew I had to take every challenge handed to me even if it wasn’t something I was particularly into. My main goal is to find my “nitch” and once I do I have to master it. I really enjoyed designing these packaging for an all natural cleaning company we designed. There was a lot to the project so I didn’t have time to perfect the bottles but I think its a good start.

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Anyways……..”Swig Studio is a boutique design firm specializing in package design and brand identity for the beverage industry. Founded in 2005 by Kevin Roberson and Paul John Morales, Swig has named, designed, art directed and produced dozens of wines, spirits, beers, soft drinks, coffees, teas and even a relaxation drink. We’ve launched entirely new brands and re-energized tired ones. Whether you are a global brand or local one, our mission is to create packaging that gets noticed, purchased and loved.”

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Tres Agaves Tequila

Tres Agaves is an estate-bottled, puro de agave tequila made at one of the last family-owned distilleries in Jalisco, Mexico. The product line was carefully designed for making incredible margaritas. We brought that vision to life, drawing on historical Mexican elements and a decidely American point-of-view to create a product family of three varietals, margarita mix and agave nectar.






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Lifefactory baby bottles are made from all natural silicone and glass, leaving out harmful chemicals found in plastic. We created the brand identity and packaging for a full range of Lifefactory products.




Effen Vodka
A bartender-friendly vodka for the nightclub crowd. The Effen package is engineered for functionality — a non-slip rubber sleeve for wet bars — but is also sleek and provocative. The name alone turns heads. We helped develop the brand name, package design, identity and original launch materials with Cahan & Associates.






Prévu Sparkling Liqueur
Prévu is a new sparkling liqueur from Cognac, France. Made from luscious fruit in centuries old stills, Prévu is a sophisticated alternative to other liqueurs such as Nuvo and Hypnotiq. We created a package that captures the glamour of France and the appeal of modern organic ingredients.





(All Images and headings I took directly from Swing Studio’s Website.)

I would love to see my package designs brought into completion and then take them to the next level like Swing studio has done with their beautiful photography and graphic skills. The way you present a product is everything.

the author

My name is Jen and I am 21 years old, living in Long Island. Im currently going to school for Graphic Design because art is my main passion. I spend much of my time searching the web for intriguing artwork. If you are an artist and want me to write an article about your work, visit the contact page and send me an email. I would love to hear from you!

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